How to Build a Thoughtful Personal Brand That Attracts the Right Clients

In this episode, Carrie dives into a surprisingly powerful (and often overlooked) marketing strategy—positioning yourself as a thought leader and building a personal brand that creates momentum in your business. Whether you're a solopreneur, a service provider, or leading a small team, this conversation will show you how to attract better-fit clients, build trust faster, and grow your business in a way that’s simple, sustainable, and totally aligned with who you are.

Carrie breaks down what “thought leadership” and “personal branding” really mean (without the fluff), why they matter for lead generation, and how to get started—no matter where you’re at in your business journey. Plus, she shares how taking on leadership roles (even small ones) can skyrocket your visibility and credibility without spending a dime on ads.

If you’ve been craving clarity, confidence, and a more authentic way to market your business—this episode is for you.

 In This Episode, You'll Learn:

• What thought leadership and personal branding actually mean—and how they help you stand out
• Why these strategies are crucial for attracting aligned clients faster
• Simple steps to get clear on what you want to be known for
• How consistency (not intensity) is the real secret to growth
• The hidden power of leadership roles for increasing visibility and authority
• Why you don’t need to do all the things to be successful in your marketing

Be sure to subscribe to the Simple and Sustainable Marketing Podcast so you never miss an episode full of real talk and actionable tips to help you market your business with clarity and ease.

Connect with Carrie on LinkedIn here.

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